Grow
Amazon Profitably
Lucra [loo-krah]
noun
- We are an Amazon agency dedicated to helping businesses grow on Amazon with a clear focus on profitability and long-term success.

The proof
is in the
Profits!
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Extra Gross Revenue YoY (86% growth)
We launched this cookware brand on Amazon, doubled their total revenue in year one, all while avoiding any cannibalization.
Extra Profit Per Month
When we partnered with this outdoor brand, their net profit was nearly break-even. By launching multi-packs, raising prices, and optimizing ad efficiency, we drove these incredible results!
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What our clients say
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Rick
CEO
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Felix
Director

Kevin
Director
Our Services
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Account Strategy
We evaluate competitors, unit economics, and market dynamics to quantify growth potential. Insights are translated into a structured roadmap that aligns resources with scalable outcomes.

Amazon Advertising
We manage campaigns by analyzing keyword efficiency, refining bids, and measuring TACOS impact. Our approach ensures ad spend is optimized toward profitable sales growth and long-term account health.
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Amazon P&L Optimization
We track profitability at the SKU and account level by integrating sales, advertising, and operational costs. Through detailed reporting and analytics, we surface insights that guide smarter financial decisions.

Amazon SEO & Creative Strategy
We optimize listings by aligning keyword data with customer behavior. Copy, images, and A+ content are tested against search trends and conversion metrics to improve visibility and maximize relevance.

Amazon Operations
We monitor inventory flow, forecast demand, and track operational metrics to reduce stockouts and excess. By aligning supply chain data with sales velocity, we build systems that support consistent growth.
Our Leaders

Chad started in ecommerce building a $5M Amazon reselling business with his family and went on to scale brands like Sharpie, Nuts.com, and Lyra Collective. After 7x’ing his first client, he launched Lucra Commerce to help brands grow profitably. He gets genuinely excited about cracking P&L puzzles and finding nerdy ways to boost margins.
- 10+ Years of Omnichannel, Brand-Side Experience
- Experience with 1P, 3P, Reseller and Accelerator models
- Successfully scaled enterprise brands as well as sub $1m brands
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With over a decade of Amazon expertise, Jacob has scaled brands from launch to millions using a data-driven approach. A true data nerd, he thrives on finding creative ways to grow businesses...Often while rocking a Hawaiian shirt.
- 10+ Years of Amazon Experience
- Managed $30M+ portfolio
- Successfully launched over 20+ brands
Contact us
Ready to transform your Amazon account? Reach out today, and let's start crafting your success story together.