We add profit to 7–8 figure brands. Not just revenue.
Lucra [loo-krah]
noun
- We run your Amazon, Walmart, and TikTok Shop channels like a P&L, not an ad account. Built for brands doing $1M–$50M a year.
Trusted by:
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Case Studies:
Consecutive Months of Growth
This brand came to us because growth felt capped, stockouts were common, organic rankings weren't improving, and advertising decisions were reactive, not intentional. Once we took this brand on we built a profitable Amazon Growth Engine.
Net Margin — an 18× Jump
The CEO was ready to kill this product. It had real demand — and $0.29 of profit per unit. Three margin moves later it earns 18% net, and the discontinuation conversation is over.
What our clients say
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Rick
CEO
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Felix
Director
Kevin
Director
Our Services
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Account Strategy
We evaluate competitors, unit economics, and market dynamics to quantify growth potential — then turn it into a roadmap with profit targets, not just revenue goals.
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Amazon Advertising
Campaigns managed to a TACoS and contribution-margin target — not an ACoS vanity number. Every dollar of spend is accountable to your P&L.
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Amazon P&L Optimization
We track profitability at the SKU and account level by integrating sales, advertising, and operational costs. Through detailed reporting and analytics, we surface insights that guide smarter financial decisions.
Amazon SEO & Creative Strategy
We optimize listings by aligning keyword data with customer behavior. Copy, images, and A+ content are tested against search trends and conversion metrics to improve visibility and maximize relevance.
Amazon Operations
We monitor inventory flow, forecast demand, and track operational metrics to reduce stockouts and excess. By aligning supply chain data with sales velocity, we build systems that support consistent growth.
Run by an operator, not an account manager
Chad Davis grew up in his family's toy store and built a $5M Amazon reselling business with them before spending a decade brand-side, scaling names like Sharpie, Nuts.com, and Lyra Collective. On the brand side, he kept getting burned by agencies — lazy, misaligned, charging fees that had nothing to do with the only KPI that matters: profit. Lucra is the agency he wished existed — personally accountable, genuinely aligned, and measured on the incremental dollars that end up in your pocket. Coming from a family of entrepreneurs, he's still most at home working with founders. His conviction, then and now: revenue without profitability is not growth.
- 10+ Years of Omnichannel, Brand-Side Experience
- Experience with 1P, 3P, Reseller and Accelerator models
- Successfully scaled enterprise brands as well as sub $1m brands
Contact us
Ready to transform your Amazon account? Reach out today, and let's start crafting your success story together.